{"id":11204,"date":"2023-12-14T12:12:44","date_gmt":"2023-12-14T15:12:44","guid":{"rendered":"https:\/\/www.isayweinfeld.com\/?page_id=11204"},"modified":"2024-06-18T11:23:28","modified_gmt":"2024-06-18T14:23:28","slug":"paula-raia","status":"publish","type":"page","link":"https:\/\/www.isayweinfeld.com\/en\/architecture\/stores-and-art-galleries\/paula-raia\/","title":{"rendered":"Paula Raia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11204\" class=\"elementor elementor-11204\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff63c11 e-con-full e-flex e-con e-parent\" data-id=\"1ff63c11\" data-element_type=\"container\" id=\"menu-fixo\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;position&quot;:&quot;fixed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4da92787 elementor-widget elementor-widget-heading\" data-id=\"4da92787\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">ARCHITECTURE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f729a25 elementor-nav-menu__align-left elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-widget elementor-widget-nav-menu\" data-id=\"5f729a25\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.isayweinfeld.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-nav-menu.min.css\">\t\t\t<nav class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-5f729a25\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11765\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/houses\/\" class=\"elementor-item\">Houses<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11766\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/residential-buildings\/\" class=\"elementor-item\">Residential Buildings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11767\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/commercial-mixed-use-buildings\/\" class=\"elementor-item\">Commercial\/Mixed-use Buildings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11768\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/hotels-and-resorts\/\" class=\"elementor-item\">Hotels and Resorts<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11769\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/bars-and-restaurants\/\" class=\"elementor-item\">Bars and Restaurants<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11770\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/stores-and-art-galleries\/\" class=\"elementor-item\">Stores and Art Galleries<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11771\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/cultural-venues\/\" class=\"elementor-item\">Cultural Venues<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11772\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/restoration\/\" class=\"elementor-item\">Restoration<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11773\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/other-programs\/\" class=\"elementor-item\">Other Programs<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11774\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/non-built-projects\/\" class=\"elementor-item\">Non-Built Projects<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-5f729a25\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11765\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/houses\/\" class=\"elementor-item\" tabindex=\"-1\">Houses<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11766\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/residential-buildings\/\" class=\"elementor-item\" tabindex=\"-1\">Residential Buildings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11767\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/commercial-mixed-use-buildings\/\" class=\"elementor-item\" tabindex=\"-1\">Commercial\/Mixed-use Buildings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11768\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/hotels-and-resorts\/\" class=\"elementor-item\" tabindex=\"-1\">Hotels and Resorts<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11769\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/bars-and-restaurants\/\" class=\"elementor-item\" tabindex=\"-1\">Bars and Restaurants<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11770\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/stores-and-art-galleries\/\" class=\"elementor-item\" tabindex=\"-1\">Stores and Art Galleries<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11771\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/cultural-venues\/\" class=\"elementor-item\" tabindex=\"-1\">Cultural Venues<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11772\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/restoration\/\" class=\"elementor-item\" tabindex=\"-1\">Restoration<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11773\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/other-programs\/\" class=\"elementor-item\" tabindex=\"-1\">Other Programs<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11774\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/non-built-projects\/\" class=\"elementor-item\" tabindex=\"-1\">Non-Built Projects<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-279e898f e-con-full alinhado-direita e-flex e-con e-parent\" data-id=\"279e898f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1456001c elementor-widget elementor-widget-heading\" data-id=\"1456001c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PAULA RAIA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f6585fb e-con-full alinhado-direita e-flex e-con e-parent\" data-id=\"2f6585fb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54e98fe2 item-title-image elementor-widget elementor-widget-image\" data-id=\"54e98fe2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1307\" src=\"https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Paula-Raia-194-FG.jpg\" class=\"attachment-full size-full wp-image-972\" alt=\"\" srcset=\"https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Paula-Raia-194-FG.jpg 2560w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Paula-Raia-194-FG-300x153.jpg 300w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Paula-Raia-194-FG-1024x523.jpg 1024w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Paula-Raia-194-FG-768x392.jpg 768w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Paula-Raia-194-FG-1536x784.jpg 1536w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Paula-Raia-194-FG-2048x1046.jpg 2048w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Paula-Raia-194-FG-492x251.jpg 492w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Paula-Raia-194-FG-190x97.jpg 190w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f1bd2a9 e-con-full alinhado-direita e-flex e-con e-parent\" data-id=\"7f1bd2a9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66cf5f67 eael-table-align-right eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"66cf5f67\" data-element_type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"66cf5f67\" id=\"eael-data-table-66cf5f67\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table right\" id=\"eael-data-table-66cf5f67\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">LOCATION<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">BUILT AREA<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">YEAR<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">Sao Paulo, Brazil<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">500 m\u00b2<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">2007<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65c849a e-con-full alinhado-direita e-flex e-con e-parent\" data-id=\"65c849a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-60dd5aae e-con-full e-flex e-con e-child\" data-id=\"60dd5aae\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65a2e8cc texto-aqui elementor-widget elementor-widget-text-editor\" data-id=\"65a2e8cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Designer Paula Raia\u2019s great wish was to bring together, at a single address, both the store and the couture workroom.<br \/>The existing building received renovations and the addition of new areas to fulfill the complex program.<br \/>The entrance hallway, with double-height ceiling, features a wall covered in several layers of fabrics with different textures that represent the concept of the garments sold at the store. This room has abundant natural lighting shining in from a domed skylight and the fa\u00e7ade glass, allowing the existence of a beautiful tree planted in the garden on the lower floor. A rustic stone bench rounds out the intended informality of the ambience.<br \/>The hall leads to the store itself, consisting of merchandising areas, fitting rooms and the cashier. This space, in addition to bespoke racks of sinuous shapes in natural brass, overlooks a garden on the lower floor.<br \/>Above the fitting rooms and the cashier, there is a mezzanine housing the storage room and the evening gown designing team.<br \/>The pr\u00eat-a-porter designers are on the lower floor, in addition to the seamsters for in-store alterations and repairs, the pattern-cutting area , a small reception, restrooms and the staff canteen.<br \/>The outhouse \u2013 the only newly-built space \u2013 houses the creation room, with the designers and a fitting area.<br \/>The fa\u00e7ade was also completely redesigned. The glasses are laminated with fabrics, lending certain transparency into the interior of the store, without overexposing it.<br \/>The color palettes used in this renovation \u2013 on walls, floor surfaces, carpets, drapes and furnishings \u2013 represent the color shade most used in the clothes made.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66fb46c9 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"66fb46c9\" data-element_type=\"widget\" id=\"galeria-projetos\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery 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navigator.userAgent.match(toMatchItem);\n    });\n}\nisMobile = detectMob();\nif(isMobile){\n    console.log('ismobile')\n    var copyDiv = jQuery('.muda-mobile .elementor-widget-container').html();\n    jQuery('.muda-mobile').remove();\n    jQuery('.texto-aqui .elementor-widget-container').append(copyDiv)\n}\n\n\n\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ARCHITECTURE PAULA RAIA LOCATION BUILT AREA YEAR Sao Paulo, Brazil 500 m\u00b2 2007 Designer Paula Raia\u2019s great wish was to bring together, at a single address, both the store and the couture workroom.The existing building received renovations and the addition of new areas to fulfill the complex program.The entrance hallway, with double-height ceiling, features a 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