{"id":11112,"date":"2023-12-13T15:26:52","date_gmt":"2023-12-13T18:26:52","guid":{"rendered":"https:\/\/www.isayweinfeld.com\/?page_id=11112"},"modified":"2024-06-18T11:22:35","modified_gmt":"2024-06-18T14:22:35","slug":"livraria-da-vila-patio-higienopolis-mall","status":"publish","type":"page","link":"https:\/\/www.isayweinfeld.com\/en\/architecture\/stores-and-art-galleries\/livraria-da-vila-patio-higienopolis-mall\/","title":{"rendered":"Livraria da Vila | Patio Higienopolis Mall"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11112\" class=\"elementor elementor-11112\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b961a7e e-con-full e-flex e-con e-parent\" data-id=\"1b961a7e\" data-element_type=\"container\" id=\"menu-fixo\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;position&quot;:&quot;fixed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44f9dacc elementor-widget elementor-widget-heading\" data-id=\"44f9dacc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">ARCHITECTURE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55cec71 elementor-nav-menu__align-left elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-widget elementor-widget-nav-menu\" data-id=\"55cec71\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.isayweinfeld.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-nav-menu.min.css\">\t\t\t<nav class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-55cec71\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11765\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/houses\/\" class=\"elementor-item\">Houses<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11766\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/residential-buildings\/\" class=\"elementor-item\">Residential Buildings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11767\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/commercial-mixed-use-buildings\/\" class=\"elementor-item\">Commercial\/Mixed-use Buildings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11768\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/hotels-and-resorts\/\" class=\"elementor-item\">Hotels and Resorts<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11769\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/bars-and-restaurants\/\" class=\"elementor-item\">Bars and Restaurants<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11770\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/stores-and-art-galleries\/\" class=\"elementor-item\">Stores and Art Galleries<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11771\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/cultural-venues\/\" class=\"elementor-item\">Cultural Venues<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11772\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/restoration\/\" class=\"elementor-item\">Restoration<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11773\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/other-programs\/\" class=\"elementor-item\">Other Programs<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11774\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/non-built-projects\/\" class=\"elementor-item\">Non-Built Projects<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-55cec71\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11765\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/houses\/\" class=\"elementor-item\" tabindex=\"-1\">Houses<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11766\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/residential-buildings\/\" class=\"elementor-item\" tabindex=\"-1\">Residential Buildings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11767\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/commercial-mixed-use-buildings\/\" class=\"elementor-item\" tabindex=\"-1\">Commercial\/Mixed-use Buildings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11768\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/hotels-and-resorts\/\" class=\"elementor-item\" tabindex=\"-1\">Hotels and Resorts<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11769\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/bars-and-restaurants\/\" class=\"elementor-item\" tabindex=\"-1\">Bars and Restaurants<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11770\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/stores-and-art-galleries\/\" class=\"elementor-item\" tabindex=\"-1\">Stores and Art Galleries<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11771\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/cultural-venues\/\" class=\"elementor-item\" tabindex=\"-1\">Cultural Venues<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11772\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/restoration\/\" class=\"elementor-item\" tabindex=\"-1\">Restoration<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11773\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/other-programs\/\" class=\"elementor-item\" tabindex=\"-1\">Other Programs<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11774\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/non-built-projects\/\" class=\"elementor-item\" tabindex=\"-1\">Non-Built Projects<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bc4e1f1 e-con-full alinhado-direita sub-title e-flex e-con e-parent\" data-id=\"3bc4e1f1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51c17aec subtitle-projeto elementor-widget elementor-widget-text-editor\" data-id=\"51c17aec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>P\u00e1tio Higien\u00f3polis Mall<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44dceff6 elementor-widget elementor-widget-heading\" data-id=\"44dceff6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LIVRARIA DA VILA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16c143e5 e-con-full alinhado-direita e-flex e-con e-parent\" data-id=\"16c143e5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef082fd item-title-image elementor-widget elementor-widget-image\" data-id=\"6ef082fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"494\" src=\"https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-HG_8812_15-NK.jpg\" class=\"attachment-full size-full wp-image-1664\" alt=\"\" srcset=\"https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-HG_8812_15-NK.jpg 1280w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-HG_8812_15-NK-300x116.jpg 300w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-HG_8812_15-NK-1024x395.jpg 1024w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-HG_8812_15-NK-768x296.jpg 768w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-HG_8812_15-NK-650x251.jpg 650w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-HG_8812_15-NK-190x73.jpg 190w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32cd572d e-con-full alinhado-direita e-flex e-con e-parent\" data-id=\"32cd572d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a292fad eael-table-align-right eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"7a292fad\" data-element_type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"7a292fad\" id=\"eael-data-table-7a292fad\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table right\" id=\"eael-data-table-7a292fad\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">LOCATION<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">BUILT AREA<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">YEAR<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">Sao Paulo, Brazil<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">766 m\u00b2<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">2011<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d592a18 e-con-full alinhado-direita e-flex e-con e-parent\" data-id=\"3d592a18\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-1c7cc022 e-con-full e-flex e-con e-child\" data-id=\"1c7cc022\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3bb03c texto-aqui elementor-widget elementor-widget-text-editor\" data-id=\"3c3bb03c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The projects for Livraria da Vila bookstores, in the city of S\u00e3o Paulo, have been developed from a core idea that helped define the character of the brand and of the commercial venue, as well as a working method: while developing a range of strong identity elements, we strived to tackle the particular challenges in each new project \u2013 mostly related to its location \u2013 and create something fresh from a established concept.<br \/>The strongest identity element in Livraria da Vila bookstores was developed from the book, the smallest unit in the store \u2013 and that is the shelf or, better yet, the extensive shelving covering walls, dividing spaces and even becoming pivoting window displays and entry doors to the stores. Dark-wood shelves embrace and invite the reader to explore the venue, in the fashion and mood of old libraries and second-hand book shops.<br \/>The target of the project is the customer-reader, that someone who at times is after something specific, at others gazes slowly, browsing the shelves in search of old emotions or new horizons. In addition to a well organized jumble of books of all genres, customers may also enjoy appropriate lighting and easy chairs, sofas and seats scattered around the various areas, as to allow them to check out their choices and findings leisurely.<br \/>The venues where the different bookstores are located, all large, are also designed as to provide a feeling of quasi-privacy, achieved through the distribution of the shelves, the creation of mezzanines, the lowered ceilings or the definition of smaller recesses connected to the main area. The exception is the children\u2019s books section, where the shelving units are white and the spaces light and airy, to receive the colors of the publications and the joy of the little users.<br \/>The Livraria da Vila store located at P\u00e1tio Higien\u00f3polis Mall is the third project we developed for the chain, and the second inside a shopping mall, with its own rules and limitation for the set-up of the stores.<br \/>The one-story 760 m\u00b2 space was organized from the creation of a small entrance hall, intended to magazines and paper supplies, followed by a large round atrium giving access \u2013 through different height, different width passages \u2013 to four specialized rooms, an auditorium and a caf\u00e9, all independent venues one from the other, but organized as satellites of the large central space.<\/p><p>Text by Cec\u00edlia Rodrigues dos Santos<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73681cf6 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>AUTHOR<\/h2><p>Isay Weinfeld<\/p><h2>COLLABORATORS<\/h2><p>Marcelo Alvarenga<br \/>Katherina Ortner<\/p><h2>PROJECT MANAGER<\/h2><p>Monica Cappa<\/p><h2>DESIGN TEAM<\/h2><p>Cristiano Kato<br \/>Flavia Oide<br \/>Daniela Kurc<br \/>Danilo Zamboni<\/p><h2>PHOTOS<\/h2><p>Nelson Kon<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5c26a8 elementor-widget elementor-widget-html\" data-id=\"5a5c26a8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script>\nfunction detectMob() {\n    const toMatch = [\n        \/Android\/i,\n        \/webOS\/i,\n        \/iPhone\/i,\n        \/iPad\/i,\n        \/iPod\/i,\n        \/BlackBerry\/i,\n        \/Windows Phone\/i\n    ];\n    \n    return toMatch.some((toMatchItem) => {\n        return navigator.userAgent.match(toMatchItem);\n    });\n}\nisMobile = 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