{"id":11106,"date":"2023-12-13T12:17:44","date_gmt":"2023-12-13T15:17:44","guid":{"rendered":"https:\/\/www.isayweinfeld.com\/?page_id=11106"},"modified":"2024-06-18T11:22:21","modified_gmt":"2024-06-18T14:22:21","slug":"livraria-da-vila-jk-iguatemi-mall","status":"publish","type":"page","link":"https:\/\/www.isayweinfeld.com\/en\/architecture\/stores-and-art-galleries\/livraria-da-vila-jk-iguatemi-mall\/","title":{"rendered":"Livraria da Vila | JK Iguatemi Mall"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11106\" class=\"elementor elementor-11106\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57660df3 e-con-full e-flex e-con e-parent\" data-id=\"57660df3\" data-element_type=\"container\" id=\"menu-fixo\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;position&quot;:&quot;fixed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54c83dd5 elementor-widget elementor-widget-heading\" data-id=\"54c83dd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">ARCHITECTURE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4679886e elementor-nav-menu__align-left elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-widget elementor-widget-nav-menu\" data-id=\"4679886e\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.isayweinfeld.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-nav-menu.min.css\">\t\t\t<nav class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-4679886e\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11765\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/houses\/\" class=\"elementor-item\">Houses<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11766\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/residential-buildings\/\" class=\"elementor-item\">Residential Buildings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11767\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/commercial-mixed-use-buildings\/\" class=\"elementor-item\">Commercial\/Mixed-use Buildings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11768\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/hotels-and-resorts\/\" class=\"elementor-item\">Hotels and Resorts<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11769\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/bars-and-restaurants\/\" class=\"elementor-item\">Bars and Restaurants<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11770\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/stores-and-art-galleries\/\" class=\"elementor-item\">Stores and Art Galleries<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11771\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/cultural-venues\/\" class=\"elementor-item\">Cultural Venues<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11772\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/restoration\/\" class=\"elementor-item\">Restoration<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11773\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/other-programs\/\" class=\"elementor-item\">Other Programs<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11774\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/non-built-projects\/\" class=\"elementor-item\">Non-Built Projects<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-4679886e\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11765\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/houses\/\" class=\"elementor-item\" tabindex=\"-1\">Houses<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11766\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/residential-buildings\/\" class=\"elementor-item\" tabindex=\"-1\">Residential Buildings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11767\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/commercial-mixed-use-buildings\/\" class=\"elementor-item\" tabindex=\"-1\">Commercial\/Mixed-use Buildings<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11768\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/hotels-and-resorts\/\" class=\"elementor-item\" tabindex=\"-1\">Hotels and Resorts<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11769\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/bars-and-restaurants\/\" class=\"elementor-item\" tabindex=\"-1\">Bars and Restaurants<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11770\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/stores-and-art-galleries\/\" class=\"elementor-item\" tabindex=\"-1\">Stores and Art Galleries<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11771\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/cultural-venues\/\" class=\"elementor-item\" tabindex=\"-1\">Cultural Venues<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11772\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/restoration\/\" class=\"elementor-item\" tabindex=\"-1\">Restoration<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11773\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/other-programs\/\" class=\"elementor-item\" tabindex=\"-1\">Other Programs<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-11774\"><a href=\"https:\/\/www.isayweinfeld.com\/en\/architecture\/non-built-projects\/\" class=\"elementor-item\" tabindex=\"-1\">Non-Built Projects<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-681ba76 e-con-full alinhado-direita sub-title e-flex e-con e-parent\" data-id=\"681ba76\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49addf20 subtitle-projeto elementor-widget elementor-widget-text-editor\" data-id=\"49addf20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>JK Iguatemi Mall<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189e28e3 elementor-widget elementor-widget-heading\" data-id=\"189e28e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LIVRARIA DA VILA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ba0405 e-con-full alinhado-direita e-flex e-con e-parent\" data-id=\"7ba0405\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13330d94 item-title-image elementor-widget elementor-widget-image\" data-id=\"13330d94\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1307\" src=\"https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-JK_083-FG.jpg\" class=\"attachment-full size-full wp-image-956\" alt=\"\" srcset=\"https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-JK_083-FG.jpg 2560w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-JK_083-FG-300x153.jpg 300w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-JK_083-FG-1024x523.jpg 1024w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-JK_083-FG-768x392.jpg 768w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-JK_083-FG-1536x784.jpg 1536w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-JK_083-FG-2048x1046.jpg 2048w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-JK_083-FG-492x251.jpg 492w, https:\/\/www.isayweinfeld.com\/wp-content\/uploads\/2020\/10\/Livraria-Vila-JK_083-FG-190x97.jpg 190w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a0d6d15 e-con-full alinhado-direita e-flex e-con e-parent\" data-id=\"7a0d6d15\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8f5674 eael-table-align-right eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"1f8f5674\" data-element_type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"1f8f5674\" id=\"eael-data-table-1f8f5674\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table right\" id=\"eael-data-table-1f8f5674\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">LOCATION<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">BUILT AREA<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">YEAR<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">Sao Paulo, Brazil<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">1.702 m\u00b2<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">2012<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aee92ac e-con-full alinhado-direita e-flex e-con e-parent\" data-id=\"3aee92ac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-38bc0864 e-con-full e-flex e-con e-child\" data-id=\"38bc0864\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9bbb98 texto-aqui elementor-widget elementor-widget-text-editor\" data-id=\"2b9bbb98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The projects for Livraria da Vila bookstores, in the city of S\u00e3o Paulo, have been developed from a core idea that helped define the character of the brand and of the commercial venue, as much as a working method: while developing a range of strong identity elements, we strived to tackle the particular challenges in each new project \u2013 mostly related to its location \u2013 and create something fresh from a established concept.<br \/>The strongest identity element in Livraria da Vila bookstores was developed from the book, the smallest unit in the store \u2013 and that is the shelf or, better yet, the extensive shelving covering walls, dividing spaces and even becoming pivoting window displays and entry doors to the stores. Dark-wood shelves embrace and invite the reader to explore the venue, in the fashion and mood of old libraries and second-hand bookshops.<br \/>The target of the project is the customer-reader, that someone who at times is after something specific, at others gazes slowly, browsing the shelves in search of old emotions or new horizons. In addition to a well organized jumble of books of all genres, customers may also enjoy appropriate lighting and easy chairs, sofas and seats scattered around the various areas, as to allow them to check out their choices and findings leisurely. The venues where the different bookstores are located, all large, are also designed as to provide a feeling of quasi-privacy, achieved through the distribution of the shelves, the creation of mezzanines, the lowered ceilings or the definition of smaller recesses connected to the main area. The exception is the children\u2019s books section, where the shelving units are white and the spaces light and airy, to receive the colors of the publications and the joy of the little users.<br \/>The Livraria da Vila store located at JK Iguatemi Mall is the fourth project we developed for the chain, and the third inside a shopping mall.<br \/>A rectangular 1,700 m2 space, dotted by a scheme of robust square pillars, featuring 4.50-meter ceilings and a large window overlooking a park, was organized as to concentrate all supporting activities to sales and staff \u2013 in addition to the caf\u00e9, the children\u2019s section and a small auditorium on the mezzanine \u2013 on two sides of the rectangle, thus forming a wide square room to display books.<br \/>The space allocated to the project of this bookstore prompted the departure from the small rooms reminiscent of old second-hand book shops and small libraries, to own and enhance the characteristics of vastness and monumentality. The entrance through the pivoting doors, which also doubles as shelf and window display leads to a small, low-ceilinged entrance hall intended to showcase magazines, accentuating the contrast with the wide high-ceilinged room where books are displayed. The wooden shelving rises to a height of 2.5 meters and lets go firstly of the floor, and then of the walls\u2026 to snake in the center of the hall, embracing the pillars without concealing them. The amoeba-like design of the shelves around the space of the hall \u2013 with its openings, curves and corners \u2013 creates private nooks for consultations and reading, characteristic of all Livraria da Vila bookstores.<\/p><p>Text by Cecilia Rodrigues dos Santos<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e98941 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"73e98941\" data-element_type=\"widget\" id=\"galeria-projetos\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure 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Guerra<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e406a5a elementor-widget elementor-widget-html\" data-id=\"6e406a5a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script>\nfunction detectMob() {\n    const toMatch = [\n        \/Android\/i,\n        \/webOS\/i,\n        \/iPhone\/i,\n        \/iPad\/i,\n        \/iPod\/i,\n        \/BlackBerry\/i,\n        \/Windows Phone\/i\n    ];\n    \n    return toMatch.some((toMatchItem) => {\n        return navigator.userAgent.match(toMatchItem);\n    });\n}\nisMobile = detectMob();\nif(isMobile){\n    console.log('ismobile')\n    var copyDiv = jQuery('.muda-mobile .elementor-widget-container').html();\n    jQuery('.muda-mobile').remove();\n    jQuery('.texto-aqui 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